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Built by operators who get it

We've scaled companies from 2 to 100+ employees. We've managed complex accounting systems. We've built the tech. Now we're bringing it all to ecommerce brands.

Why Zero2One exists

Traditional accounting firms weren't built for the speed and complexity of modern ecommerce. Month-end closes that take weeks. Reports that arrive too late to be useful. Accountants who don't understand marketplace fees, COGS allocation, or multi-channel inventory.

We built Zero2One because ecommerce brands deserve better.

Our system is engineered to go beyond standard reporting. We focus on continuous, data-driven insights—giving you the operational clarity and cash flow control needed to scale confidently with real-time profit analysis.

This isn't just bookkeeping. It's financial leadership for fast-moving ecommerce brands.

Meet the founders

Operators, builders, and problem-solvers

KM

Kate MacPherson

Founder & CEO

Kate brings deep operational and financial expertise from scaling multiple companies. As Co-Founder of HomeRoom, she spearheaded all core operational functions—including HR, finance, and asset management—scaling the internal team from 2 to 50 employees in 18 months.
  • Scaled multiple companies from 10 to 100+ employees
  • Built and sold OneFirm, managing critical client relations
  • Director of Operations at APM Help, scaling from 10 to 100+ employees
  • Bachelor's Degree in Accounting & Management from Crandall University
JM

Joel MacPherson

Co-Founder & Strategic Advisor

Joel is all about increasing cashflow for ecommerce businesses. Starting as a CPA auditor in public accounting, he transitioned to CFO roles for 8-figure ecommerce brands. Currently CFO/COO of TrueOps, helping Amazon sellers recover over $10M in reimbursements.
  • CPA with deep ecommerce finance expertise
  • Built finance operations for Dalstrong with NetSuite
  • Founder of OneFirm, sold portfolio for 6 figures
  • CFO/COO of TrueOps, recovering millions for Amazon sellers

How we work

Our principles guide everything we do

We ruthlessly eliminate busywork

If a machine can do it, a human shouldn't. We use AI, automation, and smart integrations to eliminate every manual, repetitive task from your finance operations.

We take full ownership

If it has a dollar sign attached to it, we're responsible. We work with a limited number of clients so we can be fully embedded in your business.

Cash drives every decision

We prioritize work based on one question: Will this increase profitability? The answer guides everything we build and every recommendation we make.

Our guarantee

If you don't see positive ROI in your first month, you don't pay.

We believe great finance operations should directly impact your bottom line.

Ready to work together?

Let's talk about how Zero2One can help your ecommerce brand scale confidently.

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